CLAM 7

Part 1:

First off I would like to start with the disclaimer that I have not eaten at a McDonalds in over 3 years and am no expert in the flavor or quality of their food but, judging from the home pages, it seems Spain has us beat by far on health meter. On the American page, the first thing that is presented to you is the NEW Angus BBQ and Beacon Burger! Big, juicy burger, dripping with sauce stands proud, front and center on the home page for the USA with a tiny wrap peaking out around as if to say “hey remember me? I’m the healthy guy!”  While on the Spanish side of the cybernetic pond, the primary image is a chicken wrap displayed proudly and boldly! There isn’t even a hint of a burger until further down the queue and even then, they are nothing special. It’s sad but this only furthers the stereotype that Americans are fat, lazy and want nothing more than to chow down into out overly processed and artificially flavored food.

A second and off topic observation is the amount of design and work that was put into the Spanish website over the American one. The USA page sits on a single large image that is completely un-interactive with smaller advertisements along the bottom and a sidebar which is the only part that is navigable. The Spanish page, on the other hand, has a clickable and scrolling image wheel in the center that not only directs the user to more on each topic but also makes fun sounds when used! It also had click-able text along the top and bottom of the screen to allow for more navigation throughout the site. All-in-all, a much more heavily designed and thought out layout then the American one (but that can also be said for Spain in general over America).

Part 2:

The advertisement I chose was one in our resident hall’s paper Medi Campus. So off the bat we know the kairos is obviously college students because they are the only ones who can/would read the paper. Beyond that, the advertisement depicts upcoming events such as and Avril Lavine concert and a few movie premiers, obviously fun events that are coupled with the balloon-like design of the display together invoke feelings or merriment and fun, thus the pathos has been discovered. The Logos also follows a very logical approach along the lines between each fun event to a single point which is you the reader. You have access to all of these fun events that are coming so SEIZE THE DAY and go out and have fun! So finally we approach the ethos, we are young, stupid, and still have time to be crazy to WHY NOT?!?!?!? Below is ad in question but also a video clip is from one of my favorite shows Misfits and Nathan demonstrates my point perfectly!! (please excuse the language, I couldn’t find one that had been censored but hey, its British tv, they don’t do that kind of lame stuff  anyway)